Serving Siouxland since 2018.

Frames and Lenses


It has been said that the “eyes are the window to the soul”.  They are the first thing people see when meeting you and reflect moods and personalities.   It is important to the team at Hedquist Eye Care that the frame enhances each person’s unique facial features.  Ugly, poor fitting glasses could cause a negative first impression, however great looking glasses could result in a very positive first impression.

Hedquist Eye Care offers a full selection of eyeglass and sunglass frames.  Every face is different, our experienced staff can help you chose a pair that is right for you.  Frame selection is very important; our experienced staff can help choose the frame that will work best with your prescription and the features of your face.  Our frames are specifically selected from quality manufacturers and made with high quality materials.

We Offer:

Men’s glasses

Women’s glasses

Children’s glasses

Infant glasses

Computer glasses

Customized prescription reading glasses


Safety glasses

Sports glasses

Fashion glasses

Fashion sunglasses

Sport sunglasses

Shooting glasses

Bow hunting glasses

Bicycling glasses

Motorcycle glasses

Golf glasses


With thousands lens designs, lens types, lens materials, and lens treatments to choose from it can be overwhelming to select the glasses that will work best for you.  Our experienced opticians will guide you thru the process of lens selection ensuring that the best lenses are utilized to optimize your vision for your lifestyle.  Choosing the wrong lenses could contribute to blurry vision, eye strain/fatigue, headaches, or just plain look bad.  Our expert opticians can help you choose the lenses that will optimize and enhance your vision, allowing for the clearest vision possible with the most comfortable and best looking glasses.

Lens types

Single vision lenses

Single vision lenses are designed for one specific task such as driving, reading, TV watching, computer use, reading, sewing, etc…

Bifocal and Trifocal lenses

Bifocal and trifocal lenses allow for clear vision at 2 or 3 distances and have lines between the sections.

Progressive lenses

Progressive lenses are true multi-focals.  Like bi-focals and tri-focals they are normally used for presbyopia.  Progressive lenses provide clear vision near, far and everything in-between without “lines”.  This is achieved by gradually changing the power of the lens from top to bottom.  However, not all progressive lenses are the same.  There are thousands of progressive lens designs available, the latest state-of-the-art digital lenses enhance vision and reduce peripheral distortions at all distances.   The advantage of progressive lenses is that they allow clear viewing at all distances in a cosmetically pleasing way

Specialty Lenses

Computer/Office Lenses

Computer lenses are customized lenses for your specific work place needs.  Using computer lenses creates a more relaxed, comfortable visual experience.  Computer lenses reduce tired eyes, dry eyes, headaches, eyestrain, neck and shoulder pain, and allow you to work more efficiently.

Golf lenses

Golf lenses are powered by transitions advanced photochromatic technology to provide players with the right color and tint for optimal performance in varying lighting conditions.  They are designed to provide high contrast in low light conditions; then move to a darker, color-neutral shade to reduce glare and provide optimal vision in bright light conditions.  These lenses allow players to have an enhanced more accurate read of the green and permit better contrast between the golf ball and the grass.

Driving Glasses

Driving lenses react to different weather and light conditions from overcast to bright light to enhance the eyes’ natural functions to provide optimum vision.  They combine polarization and photochromic properties to block blinding glare and is available in almost any Rx.

Sports glasses, goggles and lenses

Hedquist Eye Care offers many sport glasses and lenses to improve your game.  Our experienced opticians assist in choosing which lens colors will most enhance your vision for your sport.  For example, Amber polarized lenses work well for snowmobiling, motorcycle riding and tennis.

Lens Materials

There are many different options when it comes to picking the right lens for you.  Our staff is trained to help you make that decision based on your prescription, frame choice, and preferences.

Glass lenses

Glass lenses are the most scratch-resistant and provide the best optical clarity.  However, they are heavier, thicker and are not impact resistant.

Plastic lenses (CR-39)

Plastic lenses are lighter than glass lenses but lack the optical clarity.  They are also thicker and heavier than other materials.

Polycarbonate lenses

Polycarbonate lenses are thinner and lighter than both plastic and glass lenses and are extremely impact resistant.  They offer built in UV and scratch protection.

Trivex lenses

Trivex lenses utilize the latest technology offering superior optical clarity while being extremely light.  They also offer impact resistance and 100% UV protection.

High index

High index lenses are usually reserved for higher prescriptions which make the lenses significantly thinner and lighter.  (If you hate thick lenses, try High Index lenses.  They offer superior visual quality in a much thinner lens design)

Lens Treatments

Anti-reflective lenses

AR or no-glare lenses decrease glare by reducing reflections off of the lens surface.  The result is better looking glasses with less eye fatigue and strain.

Ultra-Violet (UV) protection

It is very important to protect your eyes from UV light which is capable of causing wrinkles, red eyes, cataracts, macular degeneration, pingueculae, skin cancer, and many other problems.

Polarized Lenses

Polarized lenses enhance visual performance by increasing visual acuity and improving color contrast.  By reducing blinding glare; objects become more distinct and colors more vibrant.  By reducing glare while driving you become a safer driver.

Photochromatic Lenses

Photochromatic lenses provide comfortable vision inside and outdoors, by darkening when you go outside and returning to clear indoors.  These lenses allow improved visual comfort and quality and reduced eye strain and fatigue.  They also block 100% of harmful UV radiation.


Tinting lenses can alter the cosmetics of lenses as well as improve visual comfort in varying lighting conditions or office settings.  For example, yellow tints enhance vision at dusk while driving.

Blue light blocking lenses

Blue light has been shown to increase fatigue while working on computers and interfere with circadian rhythms affecting sleep.   Blue light may also be contributory to eye diseases such as macular degeneration.


Sunglasses provide protection from harmful UV radiation as well as enhance vision, improve sight, and provide visual comfort, and help reduce blinding glare.

There are thousands of different sunglass manufacturers and thousands of different lens color and lens material options.  Some materials are heavy or distort vision while others enhance vision and provide excellent clarity.  Frequently, different lens colors can be utilized for different purposes.  For example, some lenses enhance vision while golfing while others would be better for driving while facing the sun.

It is very important that sunglasses be worn to prevent from UV damage which could contribute to cataracts, macular degeneration, and pingueculae/pterygium formation.

Our expert opticians can help recommend a particular lens type and color for each person’s unique visual needs.  Quality sunglasses show deeper, richer, bolder colors and details are more distinct.

Polarized lenses reduce squinting (wrinkles), eye fatigue, tension, eye strain and makes vision more comfortable.

We offer sunglasses in both prescription and non-prescription styles.